Why Stirling

Stirling delivers unrivalled global connectivity at a highly competitive cost

Situated directly in the centre of the top performing region for FDI outside London, Stirling delivers unrivalled global connectivity at a highly competitive cost. With direct access to international markets, it is a place for growth, through a culture of world class innovation in aquaculture, big data, financial technologies, sport, digital health, dairy and construction; inspired by our pioneering companies, progressive University and talented workforce.

The University of Stirling is one of the country’s top research universities and has one of the highest graduate employment rates in the UK. In particular the university is recognised for world class research in aquaculture, sport and health.

Stirling has a strong and stable local economy with highly developed financial services, tourism and food and drink sectors supported by a rapidly emerging digital technology sector. Stirling University Innovation Park is home to over 40 research and development businesses and is a superb example of how Stirling uses its academic strengths and supportive business infrastructure to drive business innovation and growth.

The quality of Stirling as a business location is testified to by the presence of major businesses such as Capita, Prudential, HSBC, IFDS, Iberico, Maxxium UK and Graham’s Dairy to name but a few.
Set in a unique historic environment at the heart of Scotland, Stirling offers an exceptional quality of life in the UK’s most affordable city making it a highly appealing location for employers and employees alike.


Key Facts

  • Stirling was recently voted the best place in Scotland to start a business and 8th in the UK
  • The University of Stirling is one of the UK’s top research universities and is 3rd in the UK for graduate employability.
  • Stirling is Scotland’s most entrepreneurial city with 100 more businesses per 10,000 population than the Scottish average
  • Stirling has the highest percentage of employees who are managers, directors and senior officials in Scotland (13.4%).
  • Stirling has a business survival rate of 94%, well above the Scottish average.
  • Stirling is one of only three locations in the UK where the MSc in Big Data, in collaboration with The Data Lab, is taught.
  • Stirling is home to Stirling University Innovation Park. This unique facility is home to 40 innovative research & development technology businesses and is designed to foster a close working relationship between tenants and the University’s research staff and facilities.
  • Stirling is the UK’s most affordable city to live in. In the past 5 years, house prices in Stirling have gone up by just 3% compared to 26% in Edinburgh.
  • Stirling is an international centre of excellence for Aquaculture, Sport and Dementia Care.
  • Stirling is home to several world class historic attractions including Stirling Castle, The National Wallace Monument and The Battle of Bannockburn Experience resulting in the 5th highest annual visitor spend in Scotland.
  • Centrally located between Edinburgh and Glasgow, 3m people live within an hour’s drive of Stirling

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Stirling Population
7th in the UK
for graduate employability
Local Businesses