Strong Local Economy

Local Businesses
More Businesses per 1,000 Population than the National Average

With its highly skilled workforce and cutting edge business infrastructure, Stirling is the most entrepreneurial area in Scotland with a leading business survival rate.

Situated directly in the heart of Scotland, Stirling has a strong economy providing ideal conditions for investment, business growth, and delivers global connectivity at highly competitive costs.

Stirling’s Economic Strategy 2022 sets out a bold vision for the future, supporting an economy that is thriving, sustainable and inclusive.  As well as attracting jobs and investment, the strategy will allow local businesses to grow, it will tackle inequality, and support the transition to net zero.

A vibrant, sustainable and inclusive economy in Stirling provides opportunities, and an excellent quality of life for residents. Stirling is innovative, forward looking and ambitious, with effective collaboration between the public, private and third sectors helping the economy, businesses and communities to flourish.

Stirling city centre from above

Stirling’s economic strategy aims to reduce the socio-economic gap, through quality jobs, a thriving business base, and improved wellbeing for Stirling’s growing population.

Traditional key sectors of financial services, food and drink and tourism are among the best performing in Scotland and a rapidly emerging digital technology sector plays an increasingly important role in Scotland’s future prosperity.

Stirling is full of charming cafes and restaurants with lots to offer

Driven by world class research and innovation, Stirling has a number of strengths in specific sub-sectors including; aquaculture, digital technology for sport, Big Data, dairy and digital health – particularly in dementia care. 
Labour market statistics for Stirling are available on

City Centre Strategy

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Stirling’s New Long Term Strategy
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Stirling’s New Economic Strategy
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